Recently featured on the New York Times Lens Blog, Marvin Heiferman analyzes the role photography, and, more specifically, Instagram, is playing in the current Presidential campaign. A trusted friend of Summit Art Advisory for many years, Heiferman's acclaim in the photography world is second to none. He recently published the book Photography Changes Everything, in which he argues how photography impacts literally every aspect of society. In no place is this thesis more evident than in the Presidential campaign and Heiferman continues this analysis in his Lens Blog post. For anyone who's enjoyed watching "The Donald" interact with the rest of the Republican field, you'll want to read Heiferman's thoughts on how each candidate is using Instagram to his or her advantage, and how it could also lead to their downfall.